As more and more women become primary breadwinners, you might assume that women are more and more engaged in making financial decisions for their families. But that is not necessarily the case.
So, why are women having trouble embracing their financial clout? And does it matter if these primary-earning women are part of a same-sex couple versus a heterosexual one?
On this episode of Queer Money®, Carey Shuffman, Executive Director, Head of Women’s Segment at UBS, discusses the key finding from her team’s Own Your Worth report on primary-earning women.
Carey describes the growing dollar amount of wealth controlled by women in the US and explains why higher earning power doesn’t always translate to increased engagement in financial matters. We address the stereotype that women are ‘bad with money,’ and Carey explores why women in heterosexual couples are less likely to prefer the role of breadwinner than women in same-sex couples.
Listen in to understand how financial services can be more inclusive of women and the LGBTQ+ community and learn to leverage UBS’s research to make money decisions more equitable.
Topics covered on, ‘When Women Are the Primary Breadwinners:’
- How the findings of its annual Own Your Worth study inform UBS’s business strategy
- The growing dollar amount of wealth controlled by women in the US
- Why UBS included same-sex couples in its Own Your Worth research
- How UBS’s recent research focused on women in the role of primary breadwinner
- Why higher financial clout among women hasn’t led to increased engagement in financial matters
- Why women in heterosexual couples are less likely to want the role of breadwinner than women in same-sex couples
- How primary-earning women continue to manage household chores
- Why primary-earning women in same-sex couples have more confidence in dealing with personal finances than their counterparts in heterosexual couples
- What’s behind the stereotype of women being ‘bad with money’
- What the financial services industry can do to be more inclusive of women and the LGBTQ+ community
- Carey’s response to financial advisors who don’t see the value in reaching out to women or the queer community
- What women and financial advisors might do in response to the Own Your Worth study
